After my first year of media and communications studies at university, I realised that most of what I was learning was in the areas of traditional media (print, television, radio etc.). While I love delving into Australia’s rich media history, I noticed that my course was only scratching the surface of what is the future of media in this country. As I am particularly interested in the effects of the digital age in marketing and advertising, I started this blog in the hope of discovering new and innovative ways in which brands and their creative agencies were harnessing the power of the online world and with that, new technologies.
I have especially enjoyed following established blogs that have opened my eyes to the possibilities of future.
Digital Marketing Lab is authored by Australian marketing manager Teresa Sperti, who “after living in London for 2 years, realised there was a lack of local tools and resources for emerging digital marketers in the Australian marketplace”. I hold a similar view to Teresa in that Australian brands have been slow on the uptake of online marketing when compared to their international counterparts. Agencies in London and New York, for example, have astronomical budgets in which to research and develop new ways of advertising products and the Australian market is a lot smaller, and we are playing catch up. Digital Marketing Lab offers incredibly helpful hints to small and medium sized business on new ways in which to utilise online tools in maintaining your brand’s presence, as well as discussing innovations of larger brands in the digital world.
Check out The Facebook Effect on Sales and Loyalty
Digital Toni is a bit like me! She is 19, studying digital media in the UK and she too has a “slightly compulsive love of all things media, marketing & advertising”! Toni scours the Internet to find an Ad Watch Of The Week and covers the perfect mix of marketing from the analog and digital worlds, and in particular how they can complement one another in campaigns.
Check out the Top 20 Ads Watched on Youtube
Digital Buzz Blog is the go-to location for all marketers when they releasing a new digital campaign. Digital Buzz communicates with agencies and their reps to deliver a succinct rundown of they latest happenings in the digital advertising world. What is especially great is that they blog on even the smallest initiatives of unknown companies from far-flung areas of the world, connecting them with a daily audience of 25,000. After all, the digital age has eradicated language and communication barriers between countries and importantly, advertising agencies, to allow sharing of business strategies.
Check out their post on the Breast Cancer Self-Check iPad App for Breast Cancer Awareness Month