Assessment

Regulating Social Media

In response to a recent legal decision, this post provides an evaluation of the problems faced by companies in the new digital era.

Project Glass by Google

Instead of focusing on an advertising campaign, this post researches how a leading online company is using new technologies and digital media to advance their brand.

Happy Birthday Ralph Lauren

This post is a case study of the history of a brand that has lead the way in online marketing and their initiatives to merge the digital and real worlds.

 

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